Thank You Delaware Bay invites you to experience all the beauty and amenities Delaware Bay has to offer. We encourage you to celebrate its diverse resources and embrace the delicate ecological balance between man and the bay.
In recognition of all that Delaware Bay provides, the Delaware Department of Natural Resources and Environmental Control, Division of Soil & Water Conservation, Delaware Coastal Programs, The Nature Conservancy and the Partnership for the Delaware Estuary partnered to develop and implement a new baywide awareness campaign - Thank You Delaware Bay inspired by the Thank You Ocean Campaign in California.
The campaign takes a unique approach to raise awareness, instill a sense of personal connection, and encourage the public to take actions to help safeguard and protect the bay. The campaign includes a new logo – TYDB – a strong visual image designed to bring identity and recognition to the initiative. The logo and the campaign’s slogan - The Delaware Bay Takes Care of Us. Let’s Return the Favor. - are used in print advertisements, posters, and public service announcements to promote bay stewardship and direct people to the new website.
The cornerstone of “Thank You Delaware Bay” is the beautifully designed website, www.tydb.org, which serves as the comprehensive “portal” for Delaware Bay information and encourages citizens to take action. The website challenges citizens to Learn More… Get Involved…and Be Heard. Visitors can view stunning photographs and a video featuring people and their everyday interactions with the bay. Video segments include “Thanks for the Catch” highlighting the bay’s significant recreational and commercial fishing industries, and “Thanks for the Job” showcasing the thousands of people who work at jobs that rely on the bay. The website includes a dropdown menu of the bay’s many benefits for visitors to explore and learn more.
The web site enables visitors to “Experience the Bay” by exploring the bay’s places – its wildlife refuges, nature centers, museums, cultural sites and more. Information and links on hunting, fishing, boating, hiking, birdwatching –all the amenities of the bay –are provided on the site.
The website provides a place where citizens can “Get Involved” by encouraging visitors to take a pledge to commit to actions at home, work, school and in their communities to protect the bay. Links to organizations committed to safeguarding and protecting the bay are listed, and visitors are challenged to join an organization, volunteer on a bay program, and report pollution impacts and threats to bay animals and marine life.
The website also serves as the place to “Be Heard” by including a page where citizens can learn more about policy work and pending legislations at the local, state, and federal level that affects the bay. State and federal government links are included to encourage public input and comment.
The bay is an irreplaceable gift of nature that provides food, jobs, recreational opportunities and the natural resources that make our region unique. All of us should do our best to return the favor. Please do your part to help preserve and protect the bay’s health and resources. Now, it is our turn. Visit www.tydb.org today!